With the developments in communication, transportation and information technologies, enterprises have limited the opportunity to remain independent of international competition. Countries apply different methods in order to gain competitive advantage in the international market. The importance of the tourism industry on national and international scale and the capacity of growth ensured that the nations made the necessary steps towards this industry. The positive effects of the tourism industry on employment, foreign exchange inflow, national income and foreign trade are also important. The diamond model developed by Porter is a model developed to reveal the competitive power of countries at sectoral level. The four main factors of the Diamond model are factor conditions, demand conditions, related and supporting industries, firms strategy and rivalry, as well as State and Chance factors that Porter deems to be external. The aim of this study is to measure the competitive advantage of the Turkish tourism industry in the international arena with the Diamond model developed by Porter.
Keywords: Tourism, Diamond Model, Competitive Advantage, Competition Theory, Competitiveness